Our favorite experts ground their methods in reward based learning:

Trigger-->Behavior-->Reward--> Habit (when repeated).  The magic comes with the incremental small-steps approach to this well established brain behavior. These steps are the foundational base layer for recalibrating the brain's reward hierarchy - the primary system telling the brain what to automate and prioritize.

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​​​For Breaking Unwanted Habits: We choose Dr. Judson Brewer, Psychiatrist, neuroscientist, and best selling author for his groundbreaking research and real world results. He teaches us how to interrupt these automated behaviors - unwanted habit loops - through simple steps to rewire the brain's reward center and re-rank habits.  And he makes us laugh!

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For Building New Habits: We choose James Clear for his ability to connect with the world at large. And for his ability to simplify and translate the evidence into practical guidance. His ability to resonate people appears evident with a 7 year top selling book run: Atomic Habits (2018).  25 million copies as of fall 2025. His interviews and newsletter also provide ongoing updates and insights.  

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For those who prefer going to the source for integrating the science into a practical and coherent behavior model and theory for Tiny Habits we recommend BJ Fogg, founder and Director of the Stanford Behavior Design Lab. His ground breaking research is augmented with real world coaching results. He also offers a free online program with live support to get grounded in the fundamenals.​​​​​​